Search online, but call a local agent first!

Shop local, get better service

To keep more of your commission dollars in the local economy and to get service from an agent who is truly in touch with your local market, you should call a local real estate agent and a local mortgage agent before you connect with any agent or agency that you encounter online.

Non-local offers everywhere

Whether buying or selling, of course you’re going to search for properties and mortgage rates online. And you’re not going to wait to speak to a local agent before you do so. Online brokerages and mortgage companies know this; and they spend large sums of money trying to reach out to you before you contact someone local. As you search, you’ll be bombarded with advertising from real estate and mortgage agents and agencies. But consider, are those agents and agencies truly local? Online real estate and mortgage brands will advertise to you even if they do not have agents anywhere near your town.

Problems with non-local offers

So, what’s the harm in calling these advertisers to see what they have to offer? Here’s the answer. Once someone has your name, they will offer to put you in touch with their own agents or with agents to whom they are selling leads. Either way, once those agents become your agent, a part of your commission dollars is earmarked for the referring company — which in our region, means far, far away. It’s just one more way that corporations are draining money from local economies — it’s literally part of their business plans and it’s a pervasive aspect of the real estate trade. And you still don’t know if the referring company put you in touch with the best agent for your needs.

Action — call a local real estate and mortgage agent directly

Online searching of homes and mortgages is here to stay, and for the most part, it’s a great benefit to buyers and sellers — and their agents — to have all those listings and rates at our fingertips. Especially if you are buying or selling close to where you live, do consider calling your local agent directly before reaching out to the national brand. If you do call them, and if they offer to put you in touch with a local professional, consider saying “No thanks,” and  call a local pro directly.

Full disclosure

I know referrals work because I do accept them. If someone has given permission to a major lender or broker to refer them to a local agent, I might as well take the referral as see that business go to someone else. But I know that anywhere from 20 to 40 percent of my commission will have to be paid to the referring agency. (I also decline such referrals when I know I can’t help someone, for example someone shopping outside my market area.)


Comments are closed.