Marketing Strategy for Listings

Great Presentation

  • Accurate, engaging description – know and promote the values
  • Attractive photographs – basis for effective listing, virtual tour, property website
  • Easy access to documents and details
  • What you can do – declutter, repairs, cosmetics

Distribution – Spreading the word

  • Inclusive Property Listings™ — Listing and personal contact in all three regional MLSs and New York State MLS – will attend most showings.
  • Syndication of listings – “Around the corner, and around the world!”
  • Internet extras – targeted promotion (AdWerx), YouTube
  • Active in professional and public communities, & online (keeps my listings in mind)
  • Brokers open house
  • What you can do – provide easy access, stay out of way of showing brokers, plan for pets, children, tenants

Proper Pricing

  • Base price on properties that have sold and against properties with which yours will be competing.
  • Pay attention to market response – make adjustments (consistent with goals & situation)