Inclusive Property Listings™ is one feature of my comprehensive marketing strategy for your property. It’s a tactic designed to encourage buyer prospects to make inquiries about your property and to make your property available to a larger pool of regional buyer-agents.*
Inclusive advertising language
Advertising of Inclusive Property Listings™ states clearly that prospective buyers can contact any agent of their choosing, including the listing agent. That’s the truth of the matter, even when the listing is featured as “Exclusive” — a word that Inclusive Property Listings™ advertising will never use.
Participation in multiple MLSs
Inclusive Property Listings™ are listed in all three contiguous MLSs in our region and in the statewide MLS. Most consumers don’t realize that there is no such thing as “the MLS” that includes all agents. In our region, there are separate MLSs established in Dutchess, Ulster, and Columbia counties; and, thanks mostly to the Internet, prospective buyers in our region may well be handled by a buyer’s agent from a neighboring county. I put Inclusive Property Listings™ on all three MLSs in our region. Multiple MLS participation means in effect that you will have potentially over 2,000 agents able and interested in bringing a buyer to your property!
Targeted online marketing
Listings in MLSs often benefit from online syndication, meaning those listings are distributed to various other real estate websites such as Zillow and Realtor.com. Inclusive Property Listings™ take MLS syndication to the next level by purchasing targeted online advertising, which displays your property on a wide range of Internet websites to people interested in real estate!
* I developed Inclusive Property Listings™ as a distinct alternative to the idea of Exclusive Listings, an idea that I regard as misleading and confusing.
Thanks for reading. If you are thinking about selling your home, please contact me. I can tell you what I bring to the table as a listing agent, and help you decide when is the right time to list.
When you are ready to start browsing homes or land in Dutchess, Columbia, and Ulster Counties, I encourage you to do so at my website, Ask-Marty.com.
Because I am a member of THREE MLSs — Mid-Hudson MLS (Dutchess County), Hudson Valley Catskill Region MLS (Ulster County), and Columbia Greene Northern Dutchess MLS — you can search the entire region on both sides of the Hudson River. You can save properties that interest you and you can set the site to email you notices when new listings match your criteria. The site provides a great way for buyers or sellers to monitor a specific neighborhood or school district or type of property!